Mailing lists are a great way to keep your clients happy and build client relationships. As a realtor, you know how important it is to stay in contact with your clients even after they buy or sell their homes.
Mailing lists for real estate agents help them keep in touch with their loyal customer base, attract potential customers, and build brand awareness. But what exactly are mailing lists, how can they benefit you, and how can a direct mail marketing company help you make the most of them? Find out all that in this article.
What is a mailing list?
A mailing list refers to an address list to whom you want to send a message, convert some information or send property-related information. It includes information about the residents and their likes, dislikes, habits, and interests.
It’s pretty simple, but it can be tricky to get right. Mailing lists are essential for real estate agents because they help you to build relationships with your audience so that they know who you are when they need your services!
Benefits of a mailing list
Having a mailing list is an essential part of any real estate business. Here are some reasons why you should have one.
Helps you in finding potential clients
Your most loyal customers are those who have already been through your selling process, so it makes sense to reach out to them again with offers for referrals or other services. You can also use online and traditional marketing strategies, such as direct mail marketing, email campaigns, and print advertisements that target new potential customers from your mailing list databases and social media channels.
When used correctly, mailing lists can become a goldmine for potential clients and help you find new leads and prospects. Most real estate companies are using this marketing tactic because it has proven effective when done right.
Stay engaged with your customers
Mailing lists are a great way to stay engaged with your customers by sending them newsletters and updates about your business. You can send them offers and discounts or provide information about new properties you are marketing. They will appreciate this gesture as sending postcards has a personal touch, and the available data proves the high open rate and response rate of direct mail marketing.
What is list scrubbing?
List scrubbing is the process of removing inaccurate addresses or outdated contacts from your list. Wrong addresses or outdated ones can all be detrimental to your success in generating new business. If you don’t want your lead sources to go to waste, you must keep your lists clean by periodically removing poor-quality data from them.
List scrubbing allows you to improve your ROI by only working with leads who are most likely to buy or sell real estate in the future. It also helps increase conversion rates by improving response rates for automated messaging campaigns.
Hiring a direct mail marketing company
Hiring a company specializing in direct mail marketing will help you build targeted mailing lists quickly and at an affordable rate. The entire process is pretty straightforward. Select your property type (commercial, duplexes, and triplexes), choose a specific region, name your list, choose the number of addresses and place your order.
Professional services usually check the addresses on the National Change of Address Database to ensure their accuracy. They also track the postcards once you send them, letting you know once it is delivered. The service is also incredibly cheap, costing about 10 cents for a single record and having a minimum order requirement of 10 records.
Mailing lists for real estate agents are an integral part of any marketing campaign and provide many benefits, from increased brand awareness to attracting potential clients. Further, they save you plenty of time and are highly accurate, enabling you to send postcards to the right audience and get the highest response.